Real Estate Advantage Program (REAP)

The Coldwell Banker Real Estate Advantage program offers significant savings on such services as the purchase and sale of a home, reduced closing costs on a mortgage, and competitive rates on moving services. The program is available nationwide and employees may access all aspects of the program.

The Coldwell Banker Real Estate Advantage program will provide one-on-one often personalized objective Real Estate and Relocation counseling to help assess your needs. The Coldwell Banker Real Estate Advantage program offers employees rebates and/or commission reductions to help offset the cost of a move as well as concierge services to help home buyers and sellers during all stages of the real estate process.
If you are planning to buy or sell a home learn more about the Real Estate Advantage Program by contacting a REAP counselor directly at 877-304-2862 or emailing

Step to Obtain Your Benefits:

  1. To get started, register with a Coldwell Banker, Real Estate Advantage counselor before contacting a real estate agent. You call 877-304-2862 or email
  2. View the home you want to purchase only with the agent referred to you by your Real Estate Advantage counselor
  3. Close on the property with the agent referred to you by your Real Estate Advantage counselor
  4. If selling, list your home with the agent referred to your by your Real Estate Advantage counselor

Mortgage Affinity Programs Inc. (MAPS)

Mortgage Affinity Programs can assist you with borrowing needs across the country, whether you are a first time homebuyer or you have recently relocated to the area. Benefits include competitive rates on all types of loan programs (purchases, refinances, first and second mortgages), zero lender & broker fees, quick turn times and free conditional pre-approval notification within four business hours as well market updates available for those planning a future move. MAPS offers loan products for borrowers with “perfect” to “not-so-perfect” credit.

In addition, you may also get discounts on credit consultations and monitoring through Better Qualified Freedom Package. All MAPS applicants may receive up to a 15% discount on the purchase of a home or up to a 15% commission reduction when selling a home through Realty Executives’ Real Estate Assistance Program (REAP). These benefits are available on all types of real estate such as primary residence and second homes, including rental and investment properties.

For more information on the Mortgage Affinity Programs, call Mr. Bill Hendricks at 732- 241- 7750 or visit